Avrelle Takes Home the Dieline Award for Bold Haircare Design – AVRELLE


Avrelle Takes Home the Dieline Award for Bold Haircare Design

Six months post-launch, we're thrilled to declare our groundbreaking achievement: We've made history as the FIRST Egyptian brand to win the esteemed Dieline award for top-tier packaging in the health and beauty sector.

Dieline Award, now in its 15 years, remains one of the world’s largest global packaging design competitions.

Design Focused on Confidence

The design objective for us was clear. to create an Egyptian haircare brand that stands out with confidence. In a market dominated by pre-existing bottle molds and sticker labels, we challenged the norm with entirely new bottle molds featuring captivating sophisticated details. The bottle itself is designed to be a centerpiece, a luxurious addition to any bathroom.

Bold and Sophisticated

Our design strikes a perfect balance between boldness and sophistication, catering to a target audience of established and independent women. The design reflects the power of a good hair day, celebrating feminine energy that is independent, bold, and full of character.

Award-Winning Design

Our brand identity reflects its core values of sophistication, sleekness, femininity, and modernity. Here's a breakdown of the award-winning design elements: We use a bold logo, eye-catching packaging with unique textures and pumps, labels that clearly showcase ingredients and benefits, and a consistent black and white brand identity that puts the spotlight on the packaging. This extends to custom collateral materials and both standard and artistic product photography.

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